Online gossip is now a strategic promotion tool. Looks strange? There is nothing surprising since it is considered to be one of the most successful marketing tactics of today. Companies use social networks and social networking tools as their online gossip platform, to increase the popularity of their business and also to get more targeted traffic to their website. There are many companies that are still not convinced of the real usefulness of this tool since they believe that it can generate a large amount of negative publicity; Even so, hundreds of companies are successfully using online gossip for the growth and prosperity of their business.
If you want to include gossip online in your social media campaign, you will only need to do the following:
Step 1: You must choose the platform that you consider most appropriate for such gossip online. You can choose the unofficial community page of your company, the employee group discussion panel, the forum page or even the customer feedback page. You should make sure to choose any platform that has a large number of readers. Once you choose this site, create your account. You can act as a regular customer, a visitor or simply work anonymously.
Step 2: The difficult part comes now. You can post any information about the company, but you must ensure that it does not damage the reputation of the company or that it is not detrimental to your interest. You can put information about unconfirmed reports of an outing or picnic that will be sponsored by the company as a surprise to all your employees. Such news related to employee benefits will attract many comments and opinions. This way, you will get a lot of traffic to your website as people who will return to your site to receive the latest news.
Step 3: If you want to attract the attention of customers and customers, you must publish information that is of interest, such as “new collection coming soon”, “attractive discounts for old customers”, “new styles that reach the racks” and soon. You just have to discuss anything that might interest your readers and bring them back to the website. Therefore, a little planning becomes very necessary: you have to keep planning about your gossip topics.
Step 4: Remember to keep interacting always. As soon as you receive comments and opinions, you must continue the chain so that people constantly receive news related to the event or news that you have published.
Online gossip can continue: with the end of a gossip, you can start another. It’s just the task of keeping your network active and always in the news. There are companies that even go beyond hiring gossip experts who will make online gossip more interesting and lively. It’s about making things look normal so you can get long-term benefits.